International negotiation protocol in South Korea

  • South Korean culture and customs are of a distinctly Confucian nature, so it is important to take into account hierarchical relationships within the company.
  • Punctuality, dress, speaking slowly and in a normal tone are the rules of etiquette most appreciated by South Korean business directors and managers.
  • The degree of commitment is highly valued: regular visits, following up relations, etc.
  • It is important to differentiate between the culture of SMEs and that of the big multinational firm.
  • Negotiations take their time. Perseverance!