International negotiation protocol in Brazil

  • Some business meetings do not begin on time and tend to last longer than necessary.
  • Avoid using Spanish from the word go, or taking for granted that your liaison is compelled to understand this.
  • Personal relationships are the key to success in business; try to make them close.
  • Make appointments and arrange meetings in advance, although last-minute cancellations are very common.
  • Be patient, since both your liaison and the Administration will need time to make their decisions.